World Famous: How to Give Your Business a Kick-Ass Brand Identity

World Famous: How to Give Your Business a Kick-Ass Brand Identity

World Famous: How to Give Your Business a Kick-Ass Brand Identity

World Famous: How to Give Your Business a Kick-Ass Brand Identity

Excerpt

“Success isn’t about being perceived as the best at what you do, it’s
about being perceived as the only one who does what you do.”

—JERRY GARCIA OF THE GRATEFUL DEAD

If I asked you, “Do you want your business to be World Famous?” you would probably say something like, “Hello! I bought the book. Of course I want my business to be World Famous!”

I frequently speak in front of one thousand or more entrepreneurs, and all of them answer, “Yes!” when I ask that question. But that resounding affirmation is usually followed by the following statements:

“I want to be the best!”

“I want to be number one!”

“I want to beat out my competition!”

In all my travels and all my years of business, being “number one” has been the primary goal of the majority of the people I meet. At one time, it was my goal, too—until I learned that there is something better than being number one. That’s right; there is a higher goal, a more rewarding goal, a goal that can be the difference between mediocrity and brilliance, between pennies and millions.

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