The Management 500: A High-Octane Formula for Business Success

The Management 500: A High-Octane Formula for Business Success

The Management 500: A High-Octane Formula for Business Success

The Management 500: A High-Octane Formula for Business Success


The world of auto racing is thrilling, energizing, and runs at break-neck speed. But it also requires incredible accuracy, shrewd strategy, and impeccable performance to ensure a win. These same qualities are essential for every manager who wants to build and sustain a profitable business.

The Management 500 provides practical management lessons drawn from the history of professional auto racing. With insights and stories from some of the most successful people in Formula 1, IndyCar Series, and NASCAR over the past 60 years including Lee White, President of Toyota Racing Development and Ed Laukes, head of Toyota Motorsports, consultant Dan Coughlin shows busy managers how they can rev up their skills in areas like leadership, teamwork, strategy, branding, problem-solving, change management and innovation, and get their company running in high gear. From Enzo Ferrari to Kyle Busch, and from the Indianapolis 500 to the Daytona 500, this inspiring book takes invaluable tips from the fast, furious world of racing and shows how every business manager can combine passion with precision to compete and win in today's competitive business world.


I find great comfort in listening to great stories and I bet you do too.

Chances are that your favorite teachers and professors were gifted storytellers and the same is probably true of your best friends, favorite family members, and other memorable characters in your life. Unfor- tunately, great stories and storytellers are rare.

A great story has to have a beginning that draws listeners in and makes them want to listen, vivid detail in the telling that allows listen- ers to feel and live the story being told, and a resounding finish that leaves an indelible life lesson or moral having been learned. I believe that Dan Coughlin is one of America’s best new business storytellers and authors.

I also admire great thinkers, and with this book Coughlin distin- guishes himself as one of the nation’s best contemporary business thinkers. Recent events in worldwide financial markets have proved again that the old rules of achieving and maintaining success are no longer valid. the meltdown has also exposed most of the people who pretended to have all the answers and the right way of doing things as greedy little poseurs.

Dan Coughlin’s new book about winning the business race and sustaining profitable business growth is filled with great new stories and new lessons that will serve you well.

I hear from scores of aspiring business authors and speakers asking for advice and guidance on their careers. Being a firm believer in . . .

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