The Time Trap

The Time Trap

The Time Trap

The Time Trap


One of the all-time bestselling books on time management, The Time Trap has shown countless readers how to squeeze the optimal efficiency - and satisfaction - out of their work day. Based on decades of research with businesspeople around the world, The Time Trap shows readers how to:

• avoid so-called "time savers" that don't really work

• set realistic goals and make commitments they can keep

• juggle multiple demands

• estimate time needed on new tasks

• pinpoint and combat the most tenacious time-wasters

• protect their priorities

• upgrade personal productivity for professional success

Filled with smart tactics, revealing interviews, and handy time management tools, the fourth edition has been extensively revised to include technology-based solutions to the challenges and opportunities we all face in the virtual world. For those who feel swamped by work and overwhelmed by information, this is the proven guide they need to geteverything under control.


When AMACOM Senior Editor Jacquie Flynn invited me to write this new edition of The Time Trap, I felt honored to help keep Alec Mackenzie’s groundbreaking ideas current. A longtime hero to me, Alec was instrumental in the early success of EBI, Inc., our family-held training company—though he didn’t know it until years later.

Why The Time Trap Inspired Us

In our first decade in business, based in London, our company came up against stiff competition from the hundreds of organizations flooding the hungry training market there. Our edge? We were marketing the best of American engineering know-how at a time when the British government had mandated training for engineers.

But very soon, political upheaval in Britain caused wildcat strikes that shut down electric power for weeks on end. The next year, the gas industry went out—then the railways. Finally, the Post Office shut down for more than three months, cutting off both direct mail and telephone service— isolating every business in those days before smartphones and laptops. These catastrophes shook everyone… our customers, our competitors, ourselves.

Working like demons whenever we could get power for lights and office machinery, we used newspaper ads instead of direct mail advertising. Like every business, we labored to stay afloat. In our own case, forced by circumstance, we opened EBI partnerships in other European countries— . . .

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