Taking Aim! The Business of Being an Artist Today

Taking Aim! The Business of Being an Artist Today

Taking Aim! The Business of Being an Artist Today

Taking Aim! The Business of Being an Artist Today

Excerpt

Most investment advisors would probably agree that aside from understanding the complexities of the financial markets, one of the key elements for success in the business world is the ability to forecast emerging trends—to identify recent developments and the potential opportunities implicit in these and, in the process, blaze new trails. The Bronx Museum of the Arts’ perspicacity and leadership in founding the Artist in the Marketplace (AIM) program thirty years ago to address the particular career management needs of artists demonstrates such heightened discernment and vision. Indeed, the founders of AIM seem to have had a prescient understanding of this critical juncture and of the myriad economic and cultural factors that would soon transform and expand the art market while multiplying and conflating the gamut of possibilities available to artists, thus necessitating a level of instruction and skills beyond those harnessed in the confines of the studio or classroom. Thirty years later and with a growing alumni base that boasts more than 1,000 artists, AIM’s core values—centered on fostering creative entrepreneurship, encouraging professional networking, and demystifying the often opaque practices of the art world, all of which are essential to the program’s success—remain equally significant today as the contemporary art field has become increasingly more complex, decentralized, and global. Indeed, AIM’s strength resides not so much on a reliance on the vagaries of the art market or on defining “success” strictly in commercial terms or based on some monolithic conception of the art world but on grasping the art world’s complexities and the plethora of opportunities that are available in order to take aim and strategically determine one’s own course of action. This is one of the program’s hallmarks and a true marker of its longevity and effectiveness, as any former AIM artist will attest. In many ways, this book, Taking AIM! The Business of Being an Artist Today, represents a culmination of the Museum’s unwavering support of visual artists while extending the invaluable information . . .

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