Minority Business Success: Refocusing on the American Dream

Minority Business Success: Refocusing on the American Dream

Minority Business Success: Refocusing on the American Dream

Minority Business Success: Refocusing on the American Dream


In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U. S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy.

The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.


We are at a turning point in history. A decade into the twenty-first century, the United States has changed; so has the world around us. We need to adjust to the new economic landscape we are seeing. That is what this book is about.

The end of 2008 saw the overleveraged U.S. financial system collapse, sending global financial markets into chaos. This precipitated a shakeout in vulnerable industries, with small-to-medium-size suppliers paying a heavy toll as their value chains atrophied.

But the end of 2008 saw us achieving some positive milestones too. For the first time in U.S. history, a minority was elected President, an accomplishment that would have been unimaginable four or five decades earlier. America seemed to wake up one morning to discover that it had truly become a multiethnic, multicultural country.

Barack Obama did not win the election because the minority proportion of the U.S. population had expanded to the point that they had enough votes to get “their man” elected. Obama’s supporters spanned every demographic category. The country was ready for a minority President—or a woman President, had Hilary Clinton prevailed in the primary elections—because the country had accepted the ideal of America as the great melting pot, the land of opportunity, the country where all men and . . .

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