Power Play: Sport, the Media and Popular Culture

Power Play: Sport, the Media and Popular Culture

Power Play: Sport, the Media and Popular Culture

Power Play: Sport, the Media and Popular Culture

Synopsis

Praise for the first edition:'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture.'European Journal of Communication (2000)'Excellent, well written and informative of interest and use to a wider constituency.'Times Higher Education Supplement (May 2000)The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.

Excerpt

The meaning behind the spectacle:

Giant scrolls? Human kites? An army of drummers? Clifford Coonan
decodes the symbols of the ceremony China used to tell its story to the
world. (The Independent, commenting on the opening ceremony of the
Beijing Olympic Games, 9 August 2008)

A decade of change: media sport 2000–8

The increasingly central role that sport plays in public life was clearly evident in the uk during August 2008. in the light of Team GB’s Olympic success, sporting media stories were everywhere, and significantly often in mainstream broadcast, print and online news coverage. At these moments the already increasingly porous boundaries between sports news and news news disappear completely.

Sports such as cycling, not normally given an extensive media profile, found itself and its stars, such as triple gold medal winner Chris Hoy, being centre stage in the media spotlight (‘Golden Hoy: the Scot who made Olympic History’, the front page splash in The Herald, 20 August 2008). There were numerous news stories that focused on the politics of sport. These included the debate about whether Team gb should have an all British football team at the 2012 London Olympics. the Prime Minister at Westminster Gordon Brown, a Scot, having given much political thought to defining‘Britishness’, advocated such a move. He clashed with Alex Salmond, First Minister and leader of the Scottish National Party government in Edinburgh, who argued against such an arrangement, going further to suggest that Scotland should have its own distinct team at the Olympics. Two other Scots, Sir Alex Ferguson, manager of Manchester United, and Sir Sean Connery, promoting . . .

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