The Moveon Effect: The Unexpected Transformation of American Political Advocacy


The Internet is Facilitating a generational transition within America's advocacy group system. New ônetrootsö political associations with novel strategies and tactical repertoires have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. Rather than "organizing without organizations," the new media environment has given rise to "organizing through different organizations." The Move On Effect provides a richly detailed analysis of this disruptive transformation. Political scientist and longtime political organizer David Karpf examines the people behind netroots organizations, how they operate, and why (until recently) there have been precious few conservative groups in their ranks. Offering fresh and unexpected insights into the leading netroots groups, Karpf explains how the Internet has fundamentally changed 21st century political organizing.


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