In the Shadow of the Dragon: The Global Expansion of Chinese Companies--How It Will Change Business Forever

In the Shadow of the Dragon: The Global Expansion of Chinese Companies--How It Will Change Business Forever

In the Shadow of the Dragon: The Global Expansion of Chinese Companies--How It Will Change Business Forever

In the Shadow of the Dragon: The Global Expansion of Chinese Companies--How It Will Change Business Forever

Synopsis

The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets - technology, financial services, transportation, energy - and are emerging as powerhouse multinationals.

In the Shadow of the Dragon is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:

• Profiles of key players

• Insights into subtle yet powerful strategies used to gain market dominance

• An understanding of the Chinese approach to going global

• Analysis of the Chinese way of innovation

• Advice on competing head-to-head or forming alliances with Chinese partners


Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.


Excerpt

Knowing others is intelligence; knowing oneself is true wisdom. Mastering others is strength; mastering oneself is true power.

—Lao Tsu

Napoleon Bonaparte’s famous prophecy that “When China awakens, the world will tremble” has not fully come to pass yet, but it is clearly on the horizon. The Economist recently noted that although China is now the world’s second economy, its share in global business investment is still only around 6 percent, and most of that is in wealthy countries, and to a large extent in the United States. In contrast, Great Britain accounted for more than 50 percent of overseas investment in 1914, and the United States accounted for a larger share than that in 1967. Whether or not it eventually surpasses the United States as the world’s next leading power, China is already having an important impact in the international world on everything from business to employment.

Anyone who doubts China’s importance only has to look at the figures. China’s population is more than four times the size of the population of the United States, and China has already absorbed a large share of the world’s low-cost manufacturing, ranging from consumer electronics to textiles, plastics, shoes, clothing, and bicycles. The affordable prices of the goods that flood into the Walmarts, Costcos, and Best Buys of the world are made possible by the continuing willingness of Chinese workers to put in long hours at low pay. China’s low-cost–high-productivity approach helped fuel a worldwide boom in consumerism without creating runaway . . .

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