The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success

The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success

The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success

The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success

Synopsis

From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: Converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much-needed wake up call that it is time to institutionalize a set of repeatablemanagement practices to successfully run an organization.

The Power of Convergence makes the case - and lays the groundwork - for a new understanding of the role of technology in business. No technology should be developed or deployed without a full vision of how it advances business goals, addresses customer needs, or both. Beyond that, technology should be so tightly intertwined with strategy that the two drive each other, with each atthe ready when market opportunity materializes - however suddenly.

With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, The Power of Convergence provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence.

Excerpt

THE POWER OF CONVERGENCE is a call to arms; a mandate for enterprises to place critical importance on a set of fundamental principles, eschewing the application of technology to business for technology’s sake and putting business strategy, objectives, and processes at the forefront of enterprise enablement. This in turn will make them more nimble, more agile, and better able to build differentiated, innovative, and adaptable processes that expand their reach and grow revenue even in the most challenging markets and conditions.

Technology is a part of everything we do. We tend to think of “technology” as something new and digital—state of the art. The reality is that technology has been a part of everything we have produced since the first humans turned stone into tools. Technology erected the Egyptian pyramids. Technology built the Roman aqueducts. Technology invented Chinese paper and gunpowder. Technology opened the seas to the Spanish and Portuguese for global exploration and trade. Technology gave spark to the industrial revolution in the British Midlands. Technology put the wind under the Wright brothers’ wings. Technology blasted Neil Armstrong onto the moon. And technology is the engine powering the information age.

As the previous examples illustrate, technology has played a critical role throughout history. Achieving success, however, has never been about the technology itself; it has always been about the business. The result. The accomplishment of a goal set forth by a plan. Technology is . . .

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