Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Synopsis

Going Social Just a few years ago, building real relationships with your customers online was a competitive advantage; now it's a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate "social" into their digital processes for over a decade-and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to: Pinpoint where your audience "lives" online Create relevant, engaging content Give your brand a unique voice and personality Build strong bonds with bloggers Cultivate brand spokespeople Identify and reward influencers Use targeting to engage more effectively Get good at listening Choose and use the best dashboards for monitoring multiple social channels simultaneously Avoid pitfalls when possible-and respond to negative feedback when a misstep is made Regardless of the type or size of your business, to stay competitive you'll need a robust online presence. With this insightful and easy-to-understand book, you'll learn how to inject "social" into your processes, connect with your customers, and position your brand as a winner in the digital landscape.

Excerpt

Why read this book? After all, to be completely candid, a number of books touch on the same subjects I talk about here. My editors probably don’t want me to admit that, but it’s true. Sorry, Ellen and Michael!

Unlike many books covering social media engagement, however, this one is written by someone who has spent the better part of the last decade on what I call the social marketing front lines. Many social media books are written by theorists who are much more professorial than I am. Some authors in this field come from gigantic consulting firms. Others come from an agency background, where they serve as social media evangelists, while a junior employee’s typically handling the engagement.

My experience is different: I’ve been the one doing the direct social media engagement with my brands’ audiences, and I’ve been doing it for some time. During that time, I’ve also managed my brands’ e-commerce presence and often the customer service and online PR functions as well. Because of that, I have a pretty good understanding of how these functions work, and I can share with you actual lessons learned on the social marketing front lines. Tapping into my diverse set of experiences, I can look at these functions holistically, as opposed to viewing them as siloed parts of a business.

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