The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

Synopsis

Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: - Create a website and portfolio that highlight design solutions - Do pre-pitch research and deliver winning presentations - Prepare inviting proposals that win lucrative contracts - Establish a reliable system for tracking billable hours (and staying solvent) - Use cold-calling strategies even sales phobics can master - Quantify design decisions in ways that business management can relate to and respect - Break out of "freelancer" mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.

Excerpt

With some three out of ten graphic designers self-employed— almost five times the number for all professional and related occupations —many would-be entrepreneurs can readily attest to the fact that starting and running a successful design firm takes far more than raw talent; it takes determination, discipline, and above all, a large measure of business savvy—something woefully lacking in design school training.

The guide you’re holding isn’t like any other “self-help” book you’ll find. While others are generally interspersed with contributors’ project examples and commentary, you’ll discover that The Graphic Designer’s Business Survival Guide is focused exclusively on the business aspects of helping you to build, manage, and grow your small design consultancy from the ground up.

This is taken directly from the playbook of someone who

Out of a total of 286,000 graphic designers employed as of June 2011, 27
percent are self-employed, not including incorporated business owners
(most of whom run one- to five-person firms. Bureau of Labor Statistics’
Occupational Outlook Handbook (Washington, D.C.: U.S. Department of
Labor, June 2011).

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