The Rise of the Creative Class, Revisited

The Rise of the Creative Class, Revisited

The Rise of the Creative Class, Revisited

The Rise of the Creative Class, Revisited

Excerpt

This book was—and is—my attempt to explain the key underlying forces that have been transforming our economy and culture over the past several decades. When I first started writing it in late 1999 and early 2000, I was struck by how much attention was being paid to surface-level changes; I wanted to focus on the long-lasting and truly tectonic forces that were altering the way we work and live. Our world, it seemed to me, was changing as dramatically as it had since the early days of the Industrial Revolution. It wasn’t just the Internet, or the rise of new technologies, or even globalization that were upending our jobs, lives, and communities, though all those things were important. Beneath the surface, unnoticed by many, an even deeper force was at work—the rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class.

Spanning science and technology, arts, media, and culture, traditional knowledge workers, and the professions, this new class made up nearly one-third of the workforce across the United States and considerably more than that in many individual communities. The rise of this new class and of creativity as an economic force were the underlying factors powering so many of the seemingly unrelated and epiphenomenal trends we had been witnessing, from . . .

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