The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

Synopsis

No major enterprise or financial institution can avoid doing business with China-if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do. Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at its future. That framework is 'The China Strategy'. In this invaluable book, Edward Tse explains the ever-changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business implications-not just for our current environment but for the next decade. Change, Tse argues, is taking place in non-linearly. Some dimensions (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labor arbitrage) may be reaching a plateau. Eschewing easy explanations, Tse shows how to build and execute a global business strategy in light of these changes, offering practical advice amidst a sea of simple books that offer too-quick solutions. In a world in which a successful business strategy means a successful China strategy, this book is uniquely positioned to help business leaders navigate the "country that cannot be ignored."

Excerpt

Lining is one of China’s most instantly recognizable faces. He shot to fame in 1984, winning six medals in gymnastics competitions at the Los Angeles Olympics, three of them gold. Since then, he has remained in the spotlight by becoming one of the country’s most successful businessmen as the owner of China’s largest sportswear company. the eponymous Li Ning brand has more than 7,550 retail outlets across the country and annual sales of more than $980 million.

The Li Ning Company Limited is still tiny compared with Nike and Adidas, whose global revenues in 2008 were $18.6 billion and $15.9 billion respectively. But Li Ning’s growth is faster; its global marketing, still in the beginning stages, includes sponsorships of major league basketball in the United States, Argentina, and Spain.

Then the 2008 Olympics went to Beijing. Li Ning was chosen to light the torch at the opening ceremonies in Beijing’s Bird Nest stadium, in front of a television audience of more than a billion viewers. the moment must have been particularly difficult for Adidas, which had spent a quarter of a billion dollars on Olympic sponsorships and marketing during the run-up to the games. Suddenly, here was not just one of China’s most famous former Olympic gold medalists, but one . . .

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