Supercommunicator: Explaining the Complicated in a Digital Age

Supercommunicator: Explaining the Complicated in a Digital Age

Supercommunicator: Explaining the Complicated in a Digital Age

Supercommunicator: Explaining the Complicated in a Digital Age

Synopsis

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:

● Distill details and data into big ideas

● Deliver meaning to audiences

● Use storytelling to captivate and educate

● Humanize content to make complicated ideas more tangible

● Layer harder ideas on top of easier ideas

● Strip away complex language, jargon, and acronyms

● Use analogies to explain unfamiliar areas

● Master new digital modes of expression

● And more

Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Excerpt

This book started out as a “how-to guide” on communicating complicated topics…but something happened along the way.

My plan was to share with you my experiences as a communicator specializing in helping clients explain subjects that most would consider difficult or complex. My job is to make sure my clients’ concepts are articulated in a way that brings meaning to their ideas and turns the complicated into something understandable. I work with engineers, scientists, economists, and others who deal with big numbers and big concepts, and I assist them in molding their hard-to-comprehend content into something that nonspecialists, the rest of us, can readily grasp. Too often, potentially great projects are dismissed by management, investors, and regulators simply because those decision makers can’t understand their value. But the communication of complicated ideas isn’t just a corporate problem. Many of us shut out new . . .

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