The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits

The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits

The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits

The New Corporate Facts of Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits

Synopsis

Still myopically chasing quarterly profits, producing the same product the same way, issuing directives to increasingly disengaged employees? Too many organizations cling to outdated practices- to their detriment and almost certain demise.

In today's unpredictable, interconnected world you cannot rely on the old rules of business to get stellar results. The New Corporate Facts of Life charts a clear path through the obstacles facing all companies- disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other global forces- explaining exactly how to transform each challenge into competitive advantage.

Based on interviews with over 50 top executives and thought leaders, including Coca-Cola Enterprises CEO John Brock, Georgia Tech President G.P. "Bud" Peterson, and author Peter Senge, the book recounts how leading-edge companies have begun re-shaping strategy, culture, vision, engagement, and leadership to succeed in this brave new world.

Change is the only constant in business. Packed with inspiring stories and compelling examples, The New Corporate Facts of Life offers a bird's-eye view of the shifting landscape and reveals how any organization, large or small, can begin creating a profitable, sustainable future.

Excerpt

Two roads diverged in a wood, and,
I took the one less traveled by,
And that has made all the difference.

—ROBERT FROST

WHEN I STARTED to write the Introduction to this book, I sat at my desk, thinking about how I had come to this amazing point in my career. You see, I have dreamed about writing a book ever since I was a child. I thought for a long time about the right way to introduce myself and explain why I spent several years of my life researching and writing the book you hold in your hand. What should I tell you about myself and my work? Why have I tackled such a weighty topic as the irresistible forces fundamentally changing the business landscape? Why have I chosen a career helping leaders shift their perspectives and organizations change their cultures to a shared-value model? Why do I feel compelled to share this journey?

It all started when I found myself at a legendary fork in the road. You know the one. Down the left lane lies the comfortable route you had planned to take all along. To the right stretches an unknown and slightly scary road less traveled.

I arrived at my crossroads on a perfectly sunny, late summer morning in 2001. I was sitting at my desk in my office in Stamford, Connecticut . . .

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.