The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level

Synopsis

The nonprofit sector is facing major fundraising challenges. Government cutbacks, shrinking endowments, and business belt-tightening mean revenue shortfalls that could prevent organizations from fulfilling their missions. To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them.

Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows readers how to:

• Ensure that executive leadership and board dynamics fully support fundraising initiatives

• Build a broad constituency of donors aligned to the mission

• Determine the right level of funding diversification

• Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile

• Proactively encourage planned giving

• Avoid revenue plateaus

Full of real-life stories and "casebooks" of the strategies-in-action, this book reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.

Excerpt

I never set out to be a fundraiser; I became one of necessity. I began my career as an executive director, working for nonprofit organizations in Virginia, California, and eventually New York City. During my time as an executive director, I managed every facet of the organizations I led, including all aspects of their fundraising. I soon came to realize how essential adequate revenues were to ensuring a nonprofit mission. Without them, our visions for a better civil society amount to little more than pie in the sky.

Mark Twain once advised people to be careful about reading health books because “you might die of a misprint.” I’m a big fan of Twain’s poignant humor, and so when writing this book about nonprofit fundraising, I tried to keep his advice in mind and convey vital information carefully. I can assure you that nothing you’ll read in this book will kill you or your organization. Chances are, though, that you are already experiencing something like stagnation, which, for those of us who have dedicated ourselves to “changing the world” through nonprofit work, can sometimes feel like its own sort of death. You dream, you sacrifice, you persist, and yet all too often you come up against a brick wall in trying to achieve real success for your mission. The issue isn’t that you lack the requisite desire or dedication to excel. The problem is you lack the money to implement your vision. It’s a lament that is so common in the nonprofit sector that I sometimes think I hear it in my sleep.

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