Think Bigger: Developing a Successful Big Data Strategy for Your Business

Think Bigger: Developing a Successful Big Data Strategy for Your Business

Think Bigger: Developing a Successful Big Data Strategy for Your Business

Think Bigger: Developing a Successful Big Data Strategy for Your Business


Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department.

Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. It also examines in detail how big data is impacting specific industries--and where opportunities can be found.

Big data is changing the way businesses--and even governments--are operated and managed. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.


Of all the data in recorded human history, 90 percent has been created in the last two years. However, the need to use and interpret such Big Data has been around for much longer. In fact, the earliest examples of using data to track and control businesses date back 7,000 years, when Mesopotamians used rudimentary accounting to record the growth of crops and herds. Accounting principles continued to improve, and in 1663, John Graunt recorded and examined all information about mortality rolls in London. He wanted to gain an understanding of and build a warning system for the ongoing bubonic plague. In the first recorded example of statistical data analysis, he gathered his findings in the book Natural and Political Observations Made upon the Bills of Mortality, which provides great insights into the causes of death in the seventeenth century. Because of his work, Graunt can be considered the father of statistics.

The nineteenth century witnessed the start of the information age. Modern data was first gathered in 1887, when Herman Hollerith invented a computing machine that could read holes punched into paper cards to organize census data.


In 1937, during Franklin D. Roosevelt administration, the United States created the first major data project to keep track of contributions by more than three million employers and 26 million employees under . . .

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