The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

Synopsis

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to:

Define the sales challenge

Question assumptions and look for ways to reframe the problem

Mine unrelated situations for fresh solutions

Get comfortable with feeling lost as you explore new directions

Break some rules and learn to "grow with the flow"

The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before- in ways they never imagined possible.

Excerpt

Creativity has always come easily to me. From an early age, I was the kid who could draw just about anything. I took all the art classes I could, starting with Saturday morning instruction from a television cartoonist and later progressing to regular classes at a local art museum, sitting among students who were two to three times my age. So going into a design profession was natural for me. To get there, I had to battle my way through a top art school where the level of talent and intellect initially overwhelmed me. It taught me that, despite any innate abilities we may have, there is much to be learned in order to be competitive.

A few years later, I had worked my way into a highly regarded design firm in New York and later progressed into a design role with one of the top branding agencies in the world. Working there, I crossed over the creative line and learned about how design integrates with marketing and sales to help . . .

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.