Pendulum: How Past Generations Shape Our Present and Predict Our Future

Pendulum: How Past Generations Shape Our Present and Predict Our Future

Pendulum: How Past Generations Shape Our Present and Predict Our Future

Pendulum: How Past Generations Shape Our Present and Predict Our Future

Excerpt

The key to riding the waves is to understand the forces that move the masses and
know approximately when a society will reverse and head back the other direction.

Michael R. Drew

You’ve seen the public redefine what is acceptable and what is not. But by what process do we choose the new rules? It feels as though the earth is shifting beneath our feet.

Having made my living for thirty years as an advertising consultant to small business owners nationwide, I’ve heard thousands of them practically sing in chorus, “Ads that worked well in the past aren’t working anymore. What should we do now? What happens next? Where do we go from here?”

The questions I needed to answer for them were: What are the forces that drive the decisions of the public? What makes people do the things they do?

Journey with Michael R. Drew and me as we examine the predictable, rhythmic attractions that move a society from one extreme to another. Together we’ll examine where we’ve been and how we got there. When we get back to where we started, you’ll know where society is headed and understand the forces that move us like flotsam on the tide. You’ll know exactly how to get in step with the public’s expectations.

Not only that, you’ll be able to stay a step ahead of them. The new rules of success will be clear to you.

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