The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

Synopsis

"In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of ""making nice,"" but a strategic necessity.

Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity."

Excerpt

The major problem with communication is
the illusion that it has occurred
.”

—George Bernard Shaw

The stakes have perhaps never been higher for leadership communication. Organizations of all kinds are engaged with a more mobile and demanding workforce, and they feel a growing need to gain full value from employee knowledge and expertise. Leadership reputations for honesty and integrity have taken some heavy blows, and the erosion of trust in corporate senior leadership in particular has done significant damage to relationships with the people they want to lead.

How well leaders connect with the people in their organizations has enormous consequences for the contributions these people make and the likelihood they will choose to stay with the organization. Yet leadership communication is typically relegated to a minor role in organizational strategy. More often, it is treated simply as a technical skill to be developed (i.e., public speaking, business writing, listening skills, etc.).

As two communication professionals working with executives from some of America’s leading corporations, as well as with government agencies, schools, and not-for-profits, we see leadership communication as something much more important. We regard it as the critical leadership competency for guiding organizations through conditions of heightened transition and turmoil.

Above all, leadership communication entails nurturing and maintaining a workplace environment in which communication flows freely and quickly in all directions with minimal distortion or . . .

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