Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own

Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own

Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own

Becoming a Better Value Creator: How to Improve the Company's Bottom Line--and Your Own

Synopsis

Why do some companies perform beyond expectation year after year while others start out strong but quickly fizzle? The answer lies in their ability to create long-term value. In this book, a leading professor at the top-ranked University of Michigan Business School presents five keys to creating value by incorporating the efforts of marketing, manufacturing, human resources, and finance in a strategy for continuing bottom-line success. His fresh look at what makes companies work shows managers how they can identify the factors that create value and use them to benefit their organizations and their own careers.

Excerpt

Welcome to the University of Michigan Business School Management Series. The books in this series address the most urgent problems facing business today. The series is part of a larger initiative at the University of Michigan Business School (UMBS) that ties together a range of efforts to create and share knowledge through conferences, survey research, interactive and distance training, print publications, and new media.

It is just this type of broad-based initiative that sparked my love affair with UMBS in 1984. From the day I arrived I was enamored with the quality of the research, the quality of the MBA program, and the quality of the Executive Education Center. Here was a business school committed to new lines of research, new ways of teaching, and the practical application of ideas. It was a place where innovative thinking could result in tangible outcomes.

The UMBS Management Series is one very important outcome, and it has an interesting history. It turns out that every year five thousand participants in our executive program fill out a marketing survey in which they write statements indicating . . .

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