Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Excerpt

My maternal grandfather was a top salesman for Kellogg’s in the 1940s and 1950s. He was funny, outgoing, and he loved practical jokes. In my favorite photo, he sits ramrod straight with the face of a general on a pony so short his toes graze the ground. I never met him but his stories were part of my growing up. Story jokes were popular back in his day. Here is an old one but a good one that helps illustrate the role stories play in communication.

A man walks into a pet store and says, “I want a talking
parrot.”

The clerk says, “Yes sir, I have several birds that talk.
This large green parrot here is quite a talker.” He taps
on the cage, and the bird says, “The Lord is my Shep
herd, I shall not want.” He knows the entire Bible by
heart. “This red one here is young but he’s learning.”
He prompted, “Polly want a cracker.” And the bird re
peated back, “Polly want a cracker.” Then I’ve got a
mynah bird but he belonged to a sailor, so if you have
children you won’t want that one.”

The man says, “I’ll take the younger one, if you can
teach me how to make him talk.”

“Sure I can teach you,” said the pet store owner. He

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