Essentials of Intellectual Property: Law, Economics, and Strategy

Essentials of Intellectual Property: Law, Economics, and Strategy

Essentials of Intellectual Property: Law, Economics, and Strategy

Essentials of Intellectual Property: Law, Economics, and Strategy

Synopsis

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Excerpt

Intellectual Capital, Intellectual Assets,
and Intellectual Property

Intellectual property has become a cliché du jour of the business world. That intellectual property is important is also evidenced by the fact that, of late, everyone is trying to get into the act. Formerly, only patent attorneys used the word intellectual, as in intellectual property. Now, however, we have management consultants speaking of intellectual capital, while accountants and economists write about intellectual assets. Nevertheless, the concepts underlying these terms have significance, and it would be well to understand them.

Intellectual Capital: What They Thought Up

Intellectual capital, in its simplest sense, comprises the sum total of all knowledge in an enterprise. It is what everyone in a firm knows, and what therefore gives the firm its competitive advantage. Intellectual capital includes the knowledge and skills of employees; the processes, ideas, designs, inventions, and technologies utilized by the firm; and the relationships it has developed with both customers and suppliers. It includes software, business methods, manuals, reports, publications, and databases. It includes not only knowledge and information but also the . . .

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