From Assets to Profits: Competing for IP Value & Return

From Assets to Profits: Competing for IP Value & Return

From Assets to Profits: Competing for IP Value & Return

From Assets to Profits: Competing for IP Value & Return

Synopsis

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Excerpt

The desire to extract decisive returns on innova
tion is clouding many companies’ judgment. In
an environment, where inventions have greater impact and court cases
and legislative reform are weakening the value of many patents, confu
sion reins about what constitutes the proper way for a ceo or board of
directors to behave.

Dan McCurdy contends that most business executives are ill-equipped
to use patent strategy or understand the ip marketplace. Often, they fail
to deploy intellectual assets for their true value. He also believes that ip
executives have done a poor job of conveying ip imperatives to senior
management, especially those in the C-suite, and to shareholders.

“In virtually all other aspects of business, executives fully grasp the
requirement to knit together various elements of business operations
into a cohesive whole,” says McCurdy, a licensing executive turned
defensive strategist.

“They understand how to use a company’s equity, its cash, real estate,
human resources, global reach, supply and distribution chains, market
ing prowess, customer relationships, personal relationships, banking
relationships, and government relationships to advantage their business.
But, curiously, they do not understand—or generally even have much

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