Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

Synopsis

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.

Features:

  • The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation
  • The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit - a fully searchable array of practical innovation tools along with a compendium of cases , exercises , tools and videos
  • The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Excerpt

‘A slow sort of country’ said the Red Queen. ‘Now here, you see, it takes all the running you can
do to keep in the same place. If you want to get somewhere else, you must run at least twice as
fast as that!’

– Lewis Carroll, Alice Through the Looking Glass

‘We always eat elephants …’ is a surprising claim made by Carlos Broens, founder and head of a successful toolmaking and precision engineering firm in Australia with an enviable growth record. Broens Industries is a small/medium-sized company of 130 employees which survives in a highly competitive world by exporting over 70% of its products and services to technologically demanding firms in aerospace, medical and other advanced markets. The quote doesn’t refer to strange dietary habits but to their confidence in ‘taking on the challenges normally seen as impossible for firms of our size’ – a capability which is grounded in a culture of innovation in products and the processes which go to produce them.

At the other end of the scale Kumba Resources is a large South African mining company which makes another dramatic claim – ‘We move mountains’. In their case the mountains contain iron ore and their huge operations require large-scale excavation – and restitution of the landscape afterwards. Much of their business involves complex large-scale machinery – and their ability to keep it running and productive depends on a workforce able to contribute their innovative ideas on a continuing basis. The Innovation Portal provides a case study describing Kumba Resources’ high involvement innovation activities.

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