The Complete Guide to Fundraising Management

The Complete Guide to Fundraising Management

The Complete Guide to Fundraising Management

The Complete Guide to Fundraising Management


There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.


I first met Stanley Weinstein more than 20 years ago. He was educated as a musician at the prestigious Eastman School at the University of Rochester and the Curtis Institute in Philadelphia. He played clarinet in major American Orchestras for the first half of his career. Symphony orchestras can be precarious places financially and Stanley ventured into the world of development out of concern for the well being of his family, his fellow musicians, and his passion to preserve and share our rich musical heritage. He intended to save the symphony by encouraging community leaders to become serious patrons of the arts.

I was puzzled. Having failed to make my high school symphony orchestra as a clarinet player, I wondered why someone of such musical talent would make this move. And after a few days of working with the board on their budget, I wondered if Stanley or anyone else was up to the monumental task ahead. He was smart and energetic, but he had the misfortune of starting his development career with a very difficult set of circumstances. All fundraisers have days in which the goals seem bigger than the prospect base and the tools available, but this was a particularly difficult set of challenges, especially for a rookie.

I should not have doubted him. Stanley did a great job that year just like he has done a great job on so many assignments over the past twenty years.

A decade ago, as he was building his now thriving consulting practice, Stanley mentioned to me that he was going to write a book about fundraising and fundraising management. I vividly remember sitting on the phone in my office telling him not to do it. As a new consultant juggling the demands of both finding clients and servicing client engagements, he had more important things to do. Besides, I told him, hardly anyone ever reads these . . .

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