Successful Nonverbal Communication: Principles and Applications

Successful Nonverbal Communication: Principles and Applications

Successful Nonverbal Communication: Principles and Applications

Successful Nonverbal Communication: Principles and Applications


Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. This extensive revision describes nonverbal cues and their desirable and non-desirable functions while offering original tests for measuring and developing nonverbal communication skills. This text draws students into the material through helpful applications of the latest nonverbal communication research and through current examples of celebrities, sports and politicians.

Significant updates are found in the chapters on tactile communication, personal appearance, political debates, intercultural communication and virtual contexts. The highlight of this rewrite is the cutting-edge scholarship that is seamlessly interwoven throughout the text.


The fourth edition of Successful Nonverbal Communication: Principles and Applications results from conversations with students and instructors who have described in detail the kind of book they would like to see written for introductory nonverbal communication. The success of the first three editions reinforced our conviction that there is a need for a book that directly responds to their concerns. The fourth edition has been substantially updated with new research and examples for students in the twenty-first century.

Serious students of nonverbal communication have long recognized that knowledge of the subject gives them the potential to become more effective communicators. However, most existing books on the topic focus exclusively on the nature of nonverbal communication. They describe and classify different types of nonverbal messages without demonstrating how knowledge of the informational potential of nonverbal cues can be used to communicate successfully in the real world. Continuing in the tradition of the first three editions, this fourth edition is designed specifically to meet that central need.

As with the earlier editions, we have endeavored to present the current research, theory, and terms of nonverbal communication in a style that introductory students can easily understand and even enjoy. We have used stories, quips, personal experiences, and quotes that both balance the technical material and translate it into simple and direct language. Many new photos have been added to this edition.

This fourth edition contains new material that students should find particularly useful. For example, Chapter 6, “Tactile Communication,” contains expanded coverage of the functions of touch in the development of both romantic and sexual relationships. Similarly, Chapter 7, “Personal Appearance,” includes the impact of physical attractiveness on the self-concept of adolescents, a treatment of contrasting views of physical attractiveness and its psychological consequences, and a section on cosmetics as a medium of communication. Chapter 9 is a combination of the previous edition’s chapters on Impression Formation and Impression Management. Finally, Chapter 10, “Selling Yourself Nonverbally,” contains a detailed analysis of the impact of nonverbal communication on the credibility of political debates in modern contexts. Several debates are examined: the 2004 Bush–Kerry presidential debates; the 2004 Cheney–Edwards vice presidential debate; the 2006 Hillary Clinton–Spencer New York senatorial debate; the 2004 Keyes–Obama Illinois senatorial debates; and the 2006 Purdue–Hayes–Taylor Georgia governor debate.

Chapter 5, “Proxemic Communication,” has greatly expanded coverage of the concept of crowding and its communicative implications. Chapter 12, “Nonverbal Determinants of Successful Interviews,” covers the interrelationship of preinterview impressions and first impressions on success in the job interview. Chapter 14, “Successful Intercultural Communication,” addresses the subtle question of how individuals fine-tune their nonverbal communication style in order to be as effective as possible in intercultural contexts. Additionally, this revised chapter expands the notion of chronemics, or the study of time, and includes a new section on olfactics, or the study of odor.

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.