Assessing Information Needs in the Age of the Digital Consumer

Assessing Information Needs in the Age of the Digital Consumer

Assessing Information Needs in the Age of the Digital Consumer

Assessing Information Needs in the Age of the Digital Consumer

Synopsis

Aiming at ensuring that everyone obtains the rich rewards available in today's information-centred society, this book seeks to provide a systematic method for the understanding, appreciation and evaluation of information needs, which alone can guarantee the value of information to the consumer. Based on the insights gained from research projects involving hundreds of thousands of people, it sets out to provide a framework, firmly grounded in theory but nevertheless highly practical, for information needs analysis. The book is written both for librarians, publishers, archivists, records managers, journalists and other information professionals, to help them in their efforts to design improved systems and monitor the effectiveness of their services on an ongoing basis, and for individual information consumers, to enable them better to meet their own information needs in the expanding sphere of virtual information.

Excerpt

This book constitutes a small step towards avoiding the disaster looming on our horizons in result of this behaviour. It does this in two ways. Firstly, by providing information professionals and information service providers with a framework for information needs analysis, which, based as it is on the insights gained from research projects involving hundreds of thousands of people, is firmly grounded in theory, but, nevertheless, highly practical. Thus, the framework, enabling as it does the ongoing assessment of people’s information needs, should help information mediators to provide better services and greater support to their customers. Secondly, by spreading professional thinking and practices to today’s new librarians, the digital consumers, which should ensure that they (and their families and communities) are better placed to meet their information needs on their own.

Since the last edition of this book the digital transition has moved at such a pace that we had to consider at the outset at whom this book is actually . . .

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