Shaping the Future: A Dynamic Process for Creating and Achieving Your Company's Strategic Vision

Shaping the Future: A Dynamic Process for Creating and Achieving Your Company's Strategic Vision

Shaping the Future: A Dynamic Process for Creating and Achieving Your Company's Strategic Vision

Shaping the Future: A Dynamic Process for Creating and Achieving Your Company's Strategic Vision

Synopsis

The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance -- plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson -- to help businesses create a strong future.

Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change -- the strategic imperative -- rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization.

Demonstrating an exciting new approach to an ever-more critical challenge, Shaping the Future provides thoughtful and tested guidance for true change leaders.

Excerpt

Don Kozlowski, who took over Boeing’s C-17 program in 1993 when it was on its deathbed, is an example of a future shaper. Due to persistent quality problems and missed delivery dates, lawsuits between the U.S. Air Force and McDonnell-Douglas had emerged, and the program to build the military transport airplane was in jeopardy. Less than a decade later, the C-17 is the pride of the Air Force’s fleet, and the profit engine of Boeing’s (which merged with McDonnell-Douglas in 1997) military business. David Spong, who worked with Kozlowski and later succeeded him as the head of the C-17 program, refers to this remarkable transformation as “magic.” Others have called it an “act of alchemy.” It is the methods and processes that turned what was once corporate lead into corporate gold that we will uncover in this book.

Recognition of the Present

Becoming a shaper of tomorrow begins with an in-depth understanding of today—the changes, the trends, and the forces affecting . . .

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