Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Synopsis

"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

• write sizzling and irresistible Web copy, e-mails, and marketing communications

• quickly turn lackluster sites into ""perpetual money machines""

• use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy

• avoid the top three blunders that can wipe out your sales

• convert up to 50% of online prospects into paying customers

• and more!"

Excerpt

On July 23, 2000, I received an e-mail with the following subject line:

SUBJECT: Mark, here are the Top 10 Reasons Why You
Need to Have Me Working for You

I get hundreds of e-mail a day—but the subject line of the e-mail stopped me dead in my tracks. the e-mail was from a woman named Maria Veloso. Her e-mail began as follows:

Dear Mark,

Have you ever wished you could “clone” yourself so that
all the ideas you have “in development” can materialize with
lightning speed?

Then, the e-mail went on to give 10 compelling reasons why Maria would be an asset to my company, Aesop Marketing Corporation.

I was sufficiently intrigued by her e-mail that I phoned her and told her that I might have a position for which she would qualify. However, I gave her this word of warning:

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