Think Agile: How Smart Entrepreneurs Adapt in Order to Succeed

Think Agile: How Smart Entrepreneurs Adapt in Order to Succeed

Think Agile: How Smart Entrepreneurs Adapt in Order to Succeed

Think Agile: How Smart Entrepreneurs Adapt in Order to Succeed

Synopsis

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today's constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mindset: agility. Featuring real-life case studies and invaluable tools, Think Agile helps entrepreneurs assess their level of flexibility and learn to be open-minded and option-oriented in key areas including: Funding sources; Launch timetables; Planning; Repurposing everything from products to people to names. When entrepreneurs lock themselves into one strategy, one product, one distribution method and one way of thinking about their business they limit their potential, and lower their chances of capitalizing on economic, industry, or market changes. Think Agile is an indispensable guide to an undeniably essential new skill. "

Excerpt

I am an evangelist for entrepreneurial agility because of what I’ve observed and what I’ve experienced. Historically, I know the huge contributions small business pioneers have made in every industry, and I know they were able to make these contributions because they thought outside of the box. They adapted quickly to changing environments, and they were open-minded about new approaches and willing to test various options to see what worked. Companies such as Apple, Microsoft, Amgen, and Genzyme began life entrepreneurially and grew into huge organizations because their leaders were brilliant at adapting and adopting, at changing directions on a dime, and at defying conventional wisdom—“wisdom” suggesting that the category has been defined and that a new product can’t redefine that category.

The need for agility is greater than ever before, yet obstacles have arisen that can foster a rigid entrepreneurial mindset. I’ve written this book to help you overcome those obstacles and capitalize on all the opportunities available to small business people who can adjust their businesses and stretch in new directions.

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