The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

Synopsis

Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent... for their very survival.

The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:

● Choose the right ground for your battles

● Prepare without falling prey to paralysis

● Leverage strengths while overcoming limitations

● Strike competitors' weakest points and seize every opportunity

● Focus priorities and resources on conquering key challenges

● Go where the enemy is not

● Build and leverage strategic alliances

Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Excerpt

Imagine that the great strategy mastermind Sun Tzu was with us today. Imagine that he, like a lot of career military men and women, went into business later in life as a ceo or joined the executive team of a small business. How would he adapt his principles from The Art of War to wage war and peace for his small business and build it into an empire?

That’s the question at the heart of The Art of War for Small Business.

The military principles of Sun Tzu’s classic, The Art of War, are timeless. They’re adapted and brought to life daily by the companies and executives that use them. Sound strategists frequently bring Sun Tzu to life, often without necessarily recognizing the origins of their strategy in the sage’s words from more than 2,500 years ago. How much more effective would they be if they studied Sun Tzu’s direction and were able to apply it more intentionally? How much more effective would you be?

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