The Business of Innovation: Managing the Corporate Imagination for Maximum Results

The Business of Innovation: Managing the Corporate Imagination for Maximum Results

The Business of Innovation: Managing the Corporate Imagination for Maximum Results

The Business of Innovation: Managing the Corporate Imagination for Maximum Results

Synopsis

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments. "

Excerpt

The capacity to innovate is the source of a company’s enduring strength. Ultimately, innovation is a company’s source of value. This aptitude for innovation and improvement is nothing less than a direct reflection of the organization’s ability to change, to adapt to new and competent competitors, to skillfully fit its products and services to the ever-evolving needs of customers. the innovative organization, by its wits, frequently survives, continues, and succeeds. It’s hard to imagine a witless organization as being innovative.

Innovation is nothing less than the wellspring of a company’s future. the organization bereft of innovation, creativity, and ingenuity is an organization on the way down. It may take a long time to exit the stage of commerce completely, but surely it forfeits any claim to a bright and vibrant future.

Why then is the quality of innovation so elusive? Why do manag-

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