We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business

Synopsis

Winner of the 800-CEO-READ award for best general business book of the year

What if a company were so treasured and trusted that people literally took to the streets--by the thousands--to save it? That company is Market Basket, a popular New England supermarket chain.

After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers--leaving stores empty. Suppliers and vendors stopped deliveries--rendering shelves bare. Politicians were forced to take sides. The national media and experts were stunned by the unprecedented defense of an executive. All openly challenged the Market Basket board of directors to make things right.

And, in the end, they prevailed.

With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone--from cashier to customer--as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders?

Set against a backdrop of bad blood and corporate greed, We Are Market Basket is, above all, a page-turner that chronicles the epic rise, fall, and redemption of this iconic and uniquely American company.

Excerpt

By 9 A.M., thousands had congregated in the parking lot yards away from a Market Basket supermarket. the raucous crowd was a mix of part-time clerks, truck drivers, office workers, store directors, and senior managers from the corporate office. There were teenagers for whom Market Basket is their first employer and longtime employees for whom Market Basket has been their only employer. Also in the crowd were lifelong customers as well as suppliers of produce, fish, and other goods.

It was the third rally in less than a month. the dj played a parody of Twisted Sister’s song “We’re Not Gonna Take It” (with the words changed to “We Are Market Basket”) over the sound system as cowbells and air horns pierced the air. An airplane circled high above the parking lot, towing a banner that read in red capital letters, “Arthur T. Save Market Basket! Buy Them Out!” Borrowed school buses were arriving regularly now from all over New England—their passengers cheering and waving signs through open windows. Traffic on Boston’s Interstate 495 artery was backed up from Stadium Plaza in Tewksbury, Massachusetts, where the rally took place, to Interstate 93, five miles away.

While the rally was boisterous, it was a different story inside Market Basket’s stores. Shelves for perishables at the chain’s seventy-one stores were barren, most checkouts were closed, and 90 percent or more of the . . .

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