Driving Digital: The Leader's Guide to Business Transformation through Technology

Driving Digital: The Leader's Guide to Business Transformation through Technology

Driving Digital: The Leader's Guide to Business Transformation through Technology

Driving Digital: The Leader's Guide to Business Transformation through Technology

Synopsis

Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.

For professionals charged with leading technology-driven change, the pressure is intense--and the path forward unclear. Author Isaac Sacolick has successfully spearheaded multiple transformations and helped shape digital-business best practices. Now in Driving Digital , he shares the lessons he's learned, detailing how to:

  • Formulate a digital strategy
  • Transform business and IT practices
  • Align Development and Operations
  • Promote agile practices
  • Drive culture change
  • Bolster digital talent
  • Manage a portfolio of initiatives
  • Capture and track ROI
  • Strengthen data-driven decision making and expand data science practices
  • Cultivate strategic technology capabilities
  • Develop innovative digital products
  • Enable product management
  • Pilot emerging technologies
  • Become smarter faster.

Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. Driving Digital is the action plan you need to take your company and career into the future.

Excerpt

If you’re a Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital (or Data) Officer (CDO), Chief Marketing Officer (CMO), Chief Strategy Officer, product management leader, or technology leader, then you already know that the technological landscape has changed profoundly over the last several years. There’s been so much innovation that new low-asset, technology-driven, subscription “digital” businesses have successfully entered the market and are seriously competing with incumbent businesses. If you aren’t facing digital competitors yet, then maybe your marketing department needs new approaches to interact with prospects digitally and requires technology, data, and skills to compete for market share. Your customers are also changing and now expect digitally immersive experiences with simple and consistent experiences across devices. Customers are expecting “life-changing” benefits when buying new products and services created by the integration of physical, personal, and social experiences.

The world is getting more competitive, and it’s driving fundamental changes in how businesses operate. the entire enterprise is looking to become more data driven to better prioritize investments, target operational improvements, and identify key prospects. To stay ahead of the competition, products and services need winning customer experiences, operating processes need to be more automated and efficient, sales teams require greater mobility, and the entire organization is demanding more innovation, smarter data, and more automation from their technology.

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