Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Synopsis

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:

  • Plan your podcast strategy
  • Choose the ideal format for your show
  • Be a great host
  • Get the best guests
  • Mastermind interview questions
  • Record and edit interviews like a pro
  • Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease
  • Maximize buzz for the launch
  • Secure generous sponsorship
  • Achieve top rankings fast
  • Win fans
  • And more

It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

Excerpt

Why are some teams capable of being great and sustaining their high performance over a long period of time—while others can’t? We see it happen not just in sports. We also see it happen in business teams with companies like Starbucks, Southwest Airlines, members of the Inc. 500 list, and so on.

How are they able to consistently outperform their competition time and time again?

I have studied the best-of-the-best team builders in sports and in business over the last twenty-five years and uncovered what makes the great teams great. I have witnessed how great teams are in constant study of other great teams to learn what they need to come together, to manage adversity as a group, to find a common purpose, to protect their inner circle, and more.

If you believe as I do that success leaves clues—then our job as business leaders is to go find the clues and apply them within our teams. But … are we as leaders willing to invest the time and energy to study what it takes to move our businesses onward to that next level?

In my opinion, one of the best ways to learn from the experiences of others, and to uncover the clues to their success, is to invite them to participate in a platform like a YouTube channel, blog, or a top-rated podcast so you can interview them and allow them to share their knowledge and expertise with your audience. By doing so, you will learn directly from the experts—and—you will expand your inner circle in the process. Your personal network and your sphere of influence will grow, and it is likely that new business development opportunities will find their way to you.

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