Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change

Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change


An Emmy-award-winning journalist reveals how to ask the QUESTIONS that make a difference.

What hidden skill links successful people in all walks of life? What helps them make smart decisions? The answer is surprisingly simple: They know how to ask the right questions at the right time.

Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. But few of us know how to question in a methodical way. Emmy-award-winning journalist and media expert Frank Sesno aims to change that with Ask More .

From questions that cement relationships, to those that help us plan for the future, each chapter in Ask More explores a different type of inquiry. By the end of the book, you'll know what to ask and when, what you should listen for, and what you can expect as the outcome. Packed with illuminating interviews, the book explains:

• How the Gates Foundation used strategic question s to plan its battle against malaria

• How turnaround expert Steve Miller uses diagnostic questions to get to the heart of a company's problems

• How NPR's Terry Gross uses empathy questions to dig deeper

• How journalist Anderson Cooper uses confrontational questions to hold people accountable

• How creative questions animated a couple of techie dreamers to brainstorm Uber

Both intriguing and inspiring, Ask More shows how questions convey interest, feed curiosity, and reveal answers that can change the course of both your professional and personal life.


If you want answers, you have to ask questions.

It sounds simple. But it isn’t. Asking the right question, at the right time, of the right person—and knowing what to do with the answer you get—takes thought, skill, practice and—sometimes—luck. As my friend and former colleague Frank Sesno explains in this inspired and inspiring book, questions can solve problems. They can change lives. and the right questions at the right moment can even influence history.

In the spring of 1977 a group of reporters shuffled into a small room on the first floor of Blair House, the brick townhouse on Pennsylvania Avenue across from the White House. Anwar Sadat, the President of Egypt, was staying there and had agreed to take questions from the media. Tension in the Middle East was high, but Sadat—erudite and savvy—seemed eager to open a new chapter in the region. a young reporter in the back of the room eventually raised his hand.

“Mr. President,” he said, “you seem so sincere in your quest for peace. Why don’t you do something to demonstrate that to Israel? Perhaps you could open some direct human contact with Israel? Why not allow an exchange of journalists or athletes or scholars?”

It seemed like a simple question, but it was one no one had asked. If you want peace, wouldn’t there have to be face-to-face contact first?

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