Let the Story Do the Work: The Art of Storytelling for Business Success

Let the Story Do the Work: The Art of Storytelling for Business Success

Let the Story Do the Work: The Art of Storytelling for Business Success

Let the Story Do the Work: The Art of Storytelling for Business Success

Synopsis

It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it.

Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to:

  • Capture attention
  • Engage your audience
  • Change minds
  • Inspire action
  • Bring facts and data to life
  • Clarify challenging concepts
  • Pitch persuasively
  • Fundraise effectively
  • And more

Never underestimate the power of a great story. Learn to leverage the elements of storytelling--and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

Excerpt

As the Director of Alumni Career & Professional Development at the Kellogg School of Management at Northwestern University, I help our alumni find new jobs, earn promotions within their current companies, and start new businesses through coaching and workshops. Storytelling plays an integral role in all of these activities. Yet, most people struggle with telling their stories. Esther Choy’s Let the Story Do the Work will help them tell their stories and connect with their audiences in a compelling way.

Esther’s interest in storytelling began when she was an Admissions Officer for the full-time mba program at the University of Chicago Booth School of Business. in addition to conducting admissions interviews, Esther had to train alumni and students in the process of interviewing. Most of the prospective students did not have a concise and compelling answer to the commonly asked question “Tell me about yourself.” Interviewees sometimes rambled on for 15-20 minutes with unfocused monologues. (What they didn’t realize is that the real question being asked was, “Tell me something about yourself that reminds me of ME?”) Esther realized that people needed help with storytelling. After completing her mba at the Kellogg School of Management at Northwestern University, Esther started her own company, Leadership Story Lab, which teaches storytelling to many clients, including quant and analytically minded business executives.

I have known Esther Choy for seven years. During that time, she has facilitated many workshops, webinars and storylabs for our alumni. She has helped clients use storytelling to connect with . . .

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