Everyday Life in Global Morocco

Everyday Life in Global Morocco

Everyday Life in Global Morocco

Everyday Life in Global Morocco


Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb's close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.


What is past is gone, what is hoped for is absent, for you is the
hour in which you are

—Moroccan proverb

Ordinary lives do not confront the global as such. They face
more immediate issues

—Friedman and Ekholm Friedman 2013, 249

If a man told you that a dog had run off with your ear, would you go after the dog or search first for your ear? the year is 2011. All around Morocco, the socalled Arab Spring is making its presence felt, with frequent Sunday demonstrations in major cities organized by the February 20th Movement. So far, the movement’s demands have been modest: more accountability in government, an independent judiciary, jobs, and other reforms. When a few demonstrations turned violent, some of the attacks were directed at businesses, including a French company in Tangier that had begun privatizing water and charging higher prices than the municipality.

The city of Fes has also seen its share of demonstrations, but Khaled has little interest in joining them. Although he is unemployed, the movement’s concerns do not seem to resonate with him, and he generally dismisses its rhetoric. What truly inflames him, and the project to which he devotes his summer, is getting his neighborhood together to protest the addition of a bakery on their street. He has organized petitions, visited city government officials, and canvassed among friends, acquaintances, and nearby businesses. He does not know the businessman, an outsider, who wants to open the bakery, and . . .

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