How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

Synopsis

This is a story of passion and commitment and faith--qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business.

In How You Play the Game, Jerry Colangelo, in his own words, tells how he emerged from the tough streets of Chicago Heights as a high school and college sports star...how he helped create and build the Chicago Bulls--at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City...how he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports...and how he then began baseball's newest team, the Arizona Diamondbacks.

This is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn't one story--but many. Jerry weaves together a lifetime of great moments in sports and tense times in business. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider's look at the sports world. Mr. Colangelo's 30-year history mirrors the evolution of sports to the global marketing and media mega-industry it is today.

Excerpt

I first had the pleasure of meeting Jerry Colangelo over thirty years ago when he, at the age of twenty-eight, became the youngest general manager in professional sports and I was a much younger (twenty-seven-year-old) lawyer working for the nba. Over the years, Jerry has demonstrated success at every level of sports ownership, arena and stadium design and construction, and community involvement, but it was obvious back then that Jerry Colangelo was destined for a fulfilling, inspiring, and remarkable life in sports and in business.

At Jerry’s core is a passion for basketball that is pure playground. It rose out of his years scrapping on the cement courts of Chicago Heights, playing starring roles in high school and college, battling it out in a tough semi-pro league, and finally coaching the Phoenix Suns for two seasons. He has always loved basketball with an intensity that is natural, joyous, and complete. He loves the game and he loves the players, both as athletes and as people.

Jerry has also had a remarkable appreciation for the business side of sports. Just as he studied and understood what happened on the court, he was a student of the deal and knows how to build winning teams and successful leagues. His . . .

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