Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Synopsis

To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategies that have helped the world's biggest and most trusted companies get that way - and stay that way.

Excerpt

We had principles when we were poor… we certainly
have them today, when we’re successful
.

—RAY kroc

It has been said that everyone has a book in him. People have urged me to write one for years, arguing that I’ve been a leader in the public relations field for a long time and had accumulated many wonderful stories and a bit of wisdom. Still, I avoided doing a book, in part because my shortcomings include a lack of discipline and the regimentation needed to get all those sentences to line up and march in an orderly manner across two hundred or so pages.

It turns out, though, that what I really needed was a puscandals that made headlines in the first three years of the twenty-first century.

Enron, WorldCom, Arthur Andersen, Tyco, ImClone, Adelphia, Global Crossing, and others became household names, but obviously not in a positive sense. Even the Catholic Church came under fire not only because of the immoral acts of some priests but because of accusations that higher-up church officials failed . . .

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