The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory

The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory

The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory

The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory

Synopsis

"From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of:

• commitment to a definite objective

• seizing and maintaining the initiative

• economization to mass (concentration of resources)

• positioning

• surprise

• multiple simultaneous alternatives

• the indirect approach

• simplicity

• timing

• exploiting success

With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business."

Excerpt

Bill Cohen has never been afraid to tackle seemingly complex subjects that some feel defy analysis or proscription. in The Art of the Strategist he has taken on the important subject of strategy and put it in a framework of principles that are easily understood and ready for the practitioner.

There are several aspects of this book that I found especially useful. First, it is not simply a book about strategy development, but rather a book that flows from determination of an objective through the phases of execution that lead to success. Second, it has interspersed real-world examples to illustrate the principles and the subsets of factors to consider in applying the principles. Finally, it makes clear that sensitivity to environmental factors and a willingness to change strategy, but not objectives, are an integral part of the process.

It is also clear that application of these principles depends on the judgment and leadership qualities of the individual responsible for the success of the undertaking. the need for such leadership is no more apparent than in a crisis situation.

Having been involved with strategy development and execution for three decades in government and over a decade in industry, I recommend this book to all who want to develop the strategic skills that lead to success.

General James E. Dalton, usaf, Retired Former chief of staff, Supreme Hqs Allied Powers Europe (NATO); President, Logicon rda

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