Nonstop Sales Boom: Powerful Strategies to Drive Consistent Sales Growth Year after Year

Nonstop Sales Boom: Powerful Strategies to Drive Consistent Sales Growth Year after Year

Nonstop Sales Boom: Powerful Strategies to Drive Consistent Sales Growth Year after Year

Nonstop Sales Boom: Powerful Strategies to Drive Consistent Sales Growth Year after Year

Synopsis

Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable.

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement:

● Attraction: Fill the funnel with lucrative prospects

● Participation: Turn them into customers faster

● Growth: Invest in valued clients

● Leverage: Turn customers into referral generators

When companies concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in Nonstop Sales Boom, readers will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline. Packed with enlightening examples of sales disasters and standouts, this practical guide brings balance to the selling process, reliability to revenues, and booming sales all year long.

Excerpt

Most sales organizations are far too familiar with the following scenario: As the end of the quarter approaches, team members are frenetically working to close deals. Some will close those deals and some won’t. At the end of the quarter some salespeople have made their target, some haven’t. and at the start of that next quarter, almost all of them—those who didn’t meet their targets and those who did—will be facing insufficient pipelines and spend the next weeks chasing new leads that may or may not close in time.

Feast or famine, boom or bust, apex or nadir—it’s a pattern that too many sales organizations regard as a necessary evil. I don’t. I see it simply as an evil. This is what compelled me to write Nonstop Sales Boom.

Sadly, all too often when teams perform well in one quarter they are more likely to see results collapse in the next. Why? in the all-consuming rush to close deals at the end of the quarter or year, key activities fall by the wayside. and when activities like lead qualification and account management suffer, the seeds are sown for bad results down the line—in effect, creating a self-imposed vicious cycle where results vary significantly from quarter to quarter.

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