Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads


The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.


This is my fantasy

We open on a tidy suburban kitchen. Actually, it’s a room off to the side of the kitchen, one with a washer and dryer. On the floor is a basket full of laundry. the camera closes in.

Out of the laundry pops the cutest little stuffed bear you’ve ever seen. He’s pink and fluffy, he has a happy little face, and there’s one sock stuck adorably to his left ear.

“Hi, I’m Snuggles, the fabric-softening bear. and I …”

The first bullet rips into Snuggles’s stomach, blows out of his back in a blizzard of cotton entrails, and punches a fist-sized hole in the dryer behind. Snuggles grabs the side of the Rubbermaid laundry basket and sinks down, his plastic eyes rolling as he looks for the source of the gunfire.

Taking cover behind 1/16 inch of flexible acrylic rubber, Snuggles looks out of the basket’s plastic mesh and into the living room. He sees nothing. the dining room. Nothing.

Snuggles is easing over the backside of the basket when the second shot takes his head off at the neck. His body lands on top of the laundry, which is remarkably soft and fluffy. Fade to black.

We open on a woman in a bathroom, clad in an apron and wielding a brush, poised to clean her toilet bowl. She opens the lid.

But wait. What’s this? It’s a little man in a boat, floating above the sparkling waters of Lake Porcelain. Everything looks clean already!

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