Strategics: The Art and Science of Holistic Strategy

Strategics: The Art and Science of Holistic Strategy

Strategics: The Art and Science of Holistic Strategy

Strategics: The Art and Science of Holistic Strategy

Synopsis

Most of what passes for strategic planning is just long-range planning, comprehensive planning, or in some cases merely program or project planning. Cook maintains that even to attempt strategy follows a coherent system of strategic thinking, strategic planning, and finally strategic action. Together these elements form the powerful concept of strategizing. This system restores strategy to its original meaning: "to lead an army." With sound, pragmatic theory coupled with detailed hands-on instruction, Cook's volume is a useful, definitive resource for executive-level management in the public and private sectors and a unique presentation for professors and students in undergraduate and graduate programs.
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.