Trade, Industrial, and Professional Periodicals of the United States

Trade, Industrial, and Professional Periodicals of the United States

Trade, Industrial, and Professional Periodicals of the United States

Trade, Industrial, and Professional Periodicals of the United States

Synopsis

A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. The work provides a valuable source of information on these journals.

Excerpt

This book is designed to provide a cross section of the specialized business press. It does not profess to offer a comprehensive look at every important specialized business publication in the United States today--that would require volumes. The specialized business press is a large, diverse, dynamic branch of American journalism. These publications have, literally, played a role in shaping our trades, our industries, our businesses, our professions--our economic way of life. Many have campaigned for better work and safety standards, endorsed (and, in some instances, helped form) professional groups and publicized technical and nontechnical innovations that promised to make the industry covered more efficient and more profitable. As the profiles that follow illustrate, the specialized business press has a rich, albeit little known, heritage.

The profiles included reflect the diversity of the specialized business press today. This was by design. The editor selected publications from a wide range of trades, industries and professions. The selection was based on the publication's historical importance, dominance in the field and editorial excellence.

The initial list for this book included some 300 publications and could have included many more. This list was then whittled to 200 and, after input from experts in the field, to about 125. The editor wishes to thank John Emery and Terilyn McGovern of the American Business Press, Marc Leavit of the Business Press Educational Foundation, Al Greco of the Gallatin Division of the New York University and E. R. Worthington of New Mexico State University for their assistance in recommendations and in the whittling process.

A quick glance at this volume reveals that there are fewer than 100 included. There are two reasons for this. First, certain titles could not be profiled because of a lack of back issues. Several contributors had to switch to other publications because they could not gain access to enough back issues, the primary sources upon which most of these essays are based. One thing this project revealed was the lack of materials available on specialized business publications in university . . .

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