Communication in the Presidential Primaries: Candidates and the Media, 1912-2000


Kendall provides a fascinating account of the role of speeches, debates, political advertisements, and media coverage of U.S. presidential primaries in the twentieth century, with predictions and recommendations for primaries of the future. There is much fresh, new, and surprising information, culled from archival research, content analysis of media coverage, and direct observation of the candidates and media on the campaign trail.


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