This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence, whose chapters, we believe, document the continuing vitality of this topic. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters describe important recent developments in this area. A second and perhaps more important purpose of this volume is to bring together scholars with different perspectives on the social influence process in order to stimulate further research and theorizing in this area.
To date, five Ontario Symposia on Personality and Social Psychology have been held. The series is designed to bring together scholars from across North America who work in the same substantive area, with the goals of identifying common concerns and integrating research findings. The first Ontario Symposium, held at the University of Western Ontario in August 1978, dealt with social cognition (see Higgins E. T., Herman C. P., and Zanna M. P. (Eds.) (1981). Social cognition: The Ontario Symposium. Vol. 1 Hillsdale, NJ: Lawrence Erlbaum Associates); the second, held at the University of Waterloo in October 1979, had the theme of variability and consistency in social behavior (see Zanna M. P., Higgins E. T. and Herman C. P. (Eds.) (1982). Consistency in social behavior: The Ontario Symposium. Vol. 2. Hillsdale, NJ: Lawrence Erlbaum Associates); the third, held at the University of Toronto in May 1981, addressed the social psychology of physical appearance (see Herman C. P., Zanna M. P. and Higgins E. T. (Eds.) (1985). Physical appearance, stigma, and social behavior: The Ontario Symposium. Vol. 3. Hillsdale, NJ: Lawrence Erlbaum Associates . . .