Alive in Krishna

Alive in Krishna

Alive in Krishna

Alive in Krishna

Excerpt

This book is a strategic choice for inclusion in the series Patterns of World Spirituality. For it reveals how classical Hindu spirituality nourished the life of one of the most influential men of 20th century India. It dispels the Western misconception that Hindu spirituality is intrinsically other-worldly -- that it ascends so single-mindedly into the transcendent as to abandon all concern for the material dimensions of life On the contrary, in this book we see a man, steeped in the spirituality of the ancient sacred texts of India, who through his practical genius shaped one of the great industrial complexes of the contemporary world. At the same time he presents a model that challenges the West, for in developing his industry he did not fall into the trap of materialism. These pages reveal, rather, a radiant soul who gives primacy to the spiritual and who draws from that realm the inspiration and energy for transforming the material world.

G.D. Birla was heir to an industrial tradition that had its beginnings in the nineteenth century when his grandfather Seth Shivanarain Birla set out from the small town of Pilani, in the deserts of Rajastan in Western India to seek his fortune. From his work the House of Birla was born and was later consolidated by his son Raja Baldeodas Birla. In the twentieth century it was Shri Ghanshyamdas Birla who shaped the destiny of the House of Birla, developing it into one of Asia's major commercial and industrial empires, which . . .

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