A thorough examination of the roles electronic media play in campaign comm & an analysis of political advertising as a vehicle for conveying messages. For scholars & students in politcal comm, poli sci, comm technolgies, media studies, & advertis studies
Related books and articles
Losing to Win: The 1996 Elections and American Politics By James W. Ceaser; Andrew E. Busch Rowman & Littlefield, 1997
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Challenges to the American Two-Party System: Evidence from the 1968, 1980, 1992, and 1996 Presidential Elections By Abramson, Paul R. Aldrich, John H. Paolino, Philip Rohde, David W. Political Research Quarterly, Vol. 53, No. 3, September 2000
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
When Do Legislators Defy Popular Sovereignty? Testing Theories of Minority Representation Using DOMA By Bishin, Benjamin G. Smith, Charles Anthony Political Research Quarterly, Vol. 66, No. 4, December 2013PEER-REVIEWED PERIODICALPeer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
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