The Electronic Election: Perspectives on the 1996 Campaign Communication


A thorough examination of the roles electronic media play in campaign comm & an analysis of political advertising as a vehicle for conveying messages. For scholars & students in politcal comm, poli sci, comm technolgies, media studies, & advertis studies

Additional information

Includes content by:
  • Lynda Lee Kaid
  • S. Robert Lichter
  • Richard E. Noyes
  • Mark B. Hovind
  • William G. Christ
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 1999


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